Posts by Chris Wheeler
Capital Sourcing: Now or Later?
Many of our customers ask us “Does it make sense to raise capital now or later?” The answer depends upon a variety of factors including the strategic goals, near term objectives, revenue profile, cash on hand, and cash burn. Assessing the urgency and sequence of taking on new investors seems to be a never-ending question.…Read More
Revenue: It Keeps you Awake at Night, Doesn’t It?
It is 3:06 a.m. again. You awaken to check your e-mail hoping to receive good news about a deal. This deal is different because your sponsor is someone with whom you have done business in the past. This time, however, your sponsor is not returning your calls. Your business depends on this deal to close,…Read More
Create a Go-to-Market Strategy You Can be Proud of
The foundation of any successful company is a properly developed Go-to-Market Strategy. The goal is to align the product and the organization to the buying process of the customer. The strategy must contain disruptive components that minimize the competition and increase revenue generating opportunities. The first step to a properly developed Go-to-Market Strategy is a…Read More
We are Silicon Valley
Heritage Ventures is a Silicon Valley Organization leveraging frameworks, connections and experience to drive revenue growth and additional pools of funding. We offer four very related execution services to help companies scale: Go-to-Market Strategies, Revenue Acceleration, Organizational Effectiveness and Capital Sourcing. Our professionals bring more than 40 years of experience, having worked in General Management,…Read More